Attribution Model
The tracking methodology assigning referral credit for a new depositing player.
Everything you need to know about sports betting rules, casino mechanics, crypto wagering, and affiliate tracking terms in plain language.
The tracking methodology assigning referral credit for a new depositing player.
The minimum deposit and betting threshold a referred player must meet before a CPA commission triggers.
When a player disputes a card transaction, resulting in reversed affiliate commissions.
The percentage of referred players who stop wagering and become inactive after initial deposits.
The percentage of total visitors who register and make their first deposit (FTD).
The duration (e.g. 30–90 days) an affiliate tracking cookie remains active before user registers.
The advertising cost paid for every single visitor click in paid traffic campaigns.
A commission model paying a flat one-time bounty for every qualified depositing player (FTD).
A key performance metric measuring the average commission generated for every click sent.
A user who registers through an affiliate link and completes their very first monetary deposit on the gambling platform.
A newly registered player who makes their very first real-money deposit on a platform.
The total gross amount wagered by players minus their winnings, before bonus deductions.
A commission structure combining an upfront flat CPA with an ongoing lower RevShare percentage.
The total projected net revenue an affiliate earns from a referred player over their active lifespan.
A policy where negative commission balances (from big player wins) roll over to offset earnings in future months.
Gross player losses minus bonus costs, gaming taxes, and payment processing fees.
Real-time automated webhook notifications sending conversion data between affiliate tracker and operator.
A referred user who meets all platform KYC verification and minimum betting criteria.
An affiliate commission model where partners earn an ongoing percentage of the Net Gaming Revenue (NGR) generated by referred players.
An affiliate commission model paying a lifetime percentage (25% to 50%) of player Net Gaming Revenue.
A commission structure offering higher RevShare percentages as monthly FTD volume increases.
Earning a 2nd-tier commission override (2% to 10%) on revenues generated by recruited affiliates.
Custom tracking parameters appended to affiliate links to measure performance across specific traffic sources, banners, or pages.
The unique URL with parameter tags ensuring player registrations are attributed to the correct affiliate.