In-Depth Explanation
The total projected net revenue an affiliate earns from a referred player over their active lifespan.
Affiliates & Marketing
Player Lifetime Value (LTV)
Quick Definition
The total projected net revenue an affiliate earns from a referred player over their active lifespan.
Real-World Example in Practice
Real-world example for Player Lifetime Value (LTV).
Related Terms & Concepts
Affiliates & Marketing
Revenue Share (RevShare)
An affiliate commission model where partners earn an ongoing percentag...
Affiliates & Marketing
CPA (Cost Per Acquisition)
A commission model paying a flat one-time bounty for every qualified d...
Affiliates & Marketing
Negative Carryover
A policy where negative commission balances (from big player wins) rol...
Affiliates & Marketing
First Time Deposit (FTD)
A user who registers through an affiliate link and completes their ver...