In-Depth Explanation
FTD is the core conversion metric in iGaming marketing. It triggers CPA commissions and initiates player tracking for lifetime RevShare calculations.
Affiliates & Marketing
First Time Deposit (FTD)
Quick Definition
A user who registers through an affiliate link and completes their very first monetary deposit on the gambling platform.
Real-World Example in Practice
Out of 100 clicks and 15 registrations, 5 users make their first deposit. Your campaign generated 5 FTDs.
Related Terms & Concepts
Affiliates & Marketing
Revenue Share (RevShare)
An affiliate commission model where partners earn an ongoing percentag...
Affiliates & Marketing
CPA (Cost Per Acquisition)
A commission model paying a flat one-time bounty for every qualified d...
Affiliates & Marketing
Negative Carryover
A policy where negative commission balances (from big player wins) rol...
Affiliates & Marketing
SubID Tracking
Custom tracking parameters appended to affiliate links to measure perf...