In-Depth Explanation
Lower churn rate ensures longer lifetime RevShare value.
Affiliates & Marketing
Churn Rate (Player Retention)
Quick Definition
The percentage of referred players who stop wagering and become inactive after initial deposits.
Real-World Example in Practice
A low churn rate maximizes compounding monthly affiliate income.
Related Terms & Concepts
Affiliates & Marketing
Revenue Share (RevShare)
An affiliate commission model where partners earn an ongoing percentag...
Affiliates & Marketing
CPA (Cost Per Acquisition)
A commission model paying a flat one-time bounty for every qualified d...
Affiliates & Marketing
Negative Carryover
A policy where negative commission balances (from big player wins) rol...
Affiliates & Marketing
First Time Deposit (FTD)
A user who registers through an affiliate link and completes their ver...