In-Depth Explanation
Calculated as Total Commission divided by Total Clicks.
Affiliates & Marketing
Earnings Per Click (EPC)
Quick Definition
A key performance metric measuring the average commission generated for every click sent.
Real-World Example in Practice
Earning $500 from 1,000 clicks produces an EPC of $0.50.
Related Terms & Concepts
Affiliates & Marketing
Revenue Share (RevShare)
An affiliate commission model where partners earn an ongoing percentag...
Affiliates & Marketing
CPA (Cost Per Acquisition)
A commission model paying a flat one-time bounty for every qualified d...
Affiliates & Marketing
Negative Carryover
A policy where negative commission balances (from big player wins) rol...
Affiliates & Marketing
First Time Deposit (FTD)
A user who registers through an affiliate link and completes their ver...