In-Depth Explanation
If the user signs up within the window, the affiliate receives attribution credit.
Affiliates & Marketing
Cookie Lifetime (Attribution Window)
Quick Definition
The duration (e.g. 30–90 days) an affiliate tracking cookie remains active before user registers.
Real-World Example in Practice
A 60-day cookie window credits signups up to 2 months after initial click.
Related Terms & Concepts
Affiliates & Marketing
Revenue Share (RevShare)
An affiliate commission model where partners earn an ongoing percentag...
Affiliates & Marketing
CPA (Cost Per Acquisition)
A commission model paying a flat one-time bounty for every qualified d...
Affiliates & Marketing
Negative Carryover
A policy where negative commission balances (from big player wins) rol...
Affiliates & Marketing
First Time Deposit (FTD)
A user who registers through an affiliate link and completes their ver...